Yves Saint Laurent Homme Fragrance Bar

This bar belongs to a line of four fragrance bars designed as part of an overall update of Yves Saint Laurent’s brand on all international markets. In keeping with the new YSL codes, these lighted bars reinforced the brand’s visibility throughout its network, providing a new sensory experience through an innovative concept that integrated scent keys into these bars. These swatch, scent kit and interchangeable graphic systems made it possible to use these bars for all new products.