Conception & Installation of Permanent POP Display
Lacoste World Trade Center
Create a new flagship shop in the new World Trade Center shopping centre for Lacoste in New York. Include the entire Lacoste Collection.
In the make-up industry’s competitive environment, the brand needed to find a way to be easily recognised at a point of purchase and make it easy for customer to make their selections.
These Lacoste props were created to accessorise shops and reinforce the brand’s storytelling.
The main objective of the brand with this complete line is to offer a collection of products completely transformed with universal tints adaptable to the whole world. By developing this special POP display having its own look, the brand has the objective to distance itself from others and to be recognized by the customers as the reference regarding eyebrows.
Glamglow is a brand of care which breaks the traditional codes of this universe. The merchandising had to express this strong LEADING DNA and allow the consumer to spot easily the mark on the point of sale.
Make Up Forever
Make up for ever, double bar
Make Up For Ever launched a new POP display concept directly inspired by their Pro makeup palettes. It aligned with our new global merchandising POP concept’s colour and material codes. The objective was to show the product assortment’s unique profusion on the bars, draw inspiration directly from the palettes the brand’s make-up artists use and clearly display a product offer that fit customers’ make-up routines and needs.