- MARKETING EXPERIENTIEL
The Jo Malone pop-up was created to fit out a strategic unstructured location on Printemps Haussman’s ground floor. The high rate of visitor traffic is an advantage for this space because of its location. The objective was to make sure the brand had good visibility in a crowded environment. The consumer is in a shop-in-shop but not one of the brand’s network of stores. The ambiance is recreated using architectural tools like a Jo Malone packaging wall, a large corporate visual and furniture reproductions.
Tom Ford Podium
Tom Ford wanted to strengthen its presence in Sephora’s Champs Elysées location and complement a permanent wall MEDIA6 360 designed, produced and installed this event podium that presented the complete fragrance range in the shops centre space. The podium is made of Macassar laminated wood with a very luxurious multi-layer, ultra-glossy varnish finish. The large storage cabinet has six front/back drawers mounted on top-of-the-range rails with automatic retraction. The multimedia cabinet has a 55 inch screen with integrated player to show a film that automatically starts. On the back of this fixture, an LED lighted box holds a changeable graphic printed on fabric with sublimation. The floor is made with imitation marble laminate wood with anti-scratch treatment. It’s designed to be broken down and assembled depending on the installation configurations.
Lancôme La Vie est Belle
Gondola end and shelf showcase to promote Lancôme’s new fragrance, La Vie est Belle.
MEDIA6 360 realized the C3 gondola and the Jo Malone showcase at the SEPHORA of the Champs Elysées.
Podium Dior Ultra Rouge
For its new Ultra Rouge lipstick, Maison Dior entrusted us with the manufacturing and installation of its podium store in the Beaugrenelle shopping center.
The mural includes a large screen for optimal impact and a make-up station to test this new lipstick.
Proud to have worked with the Coty Group for the launch of the new Burberry HER fragrance at Singapore, London,Berlin, and New-York. This podium invites you to live new experiences and immerses you in the world of HER, "I AM A LONDONER". A ribbon in augmented reality will subtly follow your gestures, while you will be able to browse the discovery of the universe of HER through the interactive table.
For the end-of-year holiday celebrations, MEDIA6 360 has customized the Armani stands at the Points of Sale located inside the following malls: GALERIES LAFAYETTE HAUSSMANN – PRINTEMPS HAUSSMANN – BHV MARAIS – LE BON MARCHÉ – GALERIE LAFAYETTE TOULOUSE.
MEDIA6 manufactured and installed the materials for the RED & GOLD color code.
MEDIA6 Production PLV created the display stands.