Experiential marketing








The [lab] is the Group’s innovation incubator. This innovative concept is completely new in the POP display and fittings industries, staying on the cutting edge of new ways consumers are connecting.


[The Immersion# This is an experiential laboratory and an idea reservoir, a truly interactive and connected experience. We’ve chosen the latest major innovations and are anticipating future advances.


[The Experience# These days, shoppers want to enjoy themselves. They want to interact with brands, live new experiences, test products, have fun. This means an experience is the key to creating an interaction among the consumer, the point of sale and the product, allowing the shopper to integrate the brand into their experience and leading them to make a purchase.


[The Service# MEDIA6’s extensive point-of-sale marketing experience gives us the expertise we need to help our clients offer their customers something new: a shopping experience through experiential marketing.