Bourjois Mascara and Liner Bar The challenge in selective distribution is to stand out from competitors and attract customers’ attention when they are constantly bombarded with options. This bar can be used at beauty counters but it must also display best-selling mascaras and eye products in Monoprix’s self-service environment. This mascara bar has two goals: position Bourjois as a quality brand that can compete with the best brands while remaining being easy to access and presenting clear instructions to help customers make their selections. The background packshots show the products. The table and the decorations match the brand’s DNA: Parisian chic with a clean modern treatment.